Chan Fong
Chan Fong, a seasoned branding expert, boasts close to 26 years of experience. In 1997, he embarked on an advertising venture with a friend, a prelude to founding 180° Advertising in 2002.
Notably, Chan Fong is also a respected DJ on 988, a radio station, in addition to being a senior figure in the advertising world. His illustrious career includes a trail of successful brands such as Cuckoo, EcoWorld, Ogawa, and many more. Recognized for reinvigorating established names and nurturing new ones, Chan Fong's journey exemplifies his prowess in brand management.
Brand Talk 品牌生命力
產品的品質差不多，但爲什麽別人的銷量更成功？不想只靠價錢戰來搶生意，你還可以做什麽？要讓你的品牌成爲同行中的 No.1，原來不是那麽難？
Day 1: 品牌生命力基本功
Day 2: 打造强大品牌生命力的步驟
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Day 1: 品牌生命力基本功
- 你的品牌的价值究竟可以有多大
- 创立一个品牌的正确程序
- 黄金圆环法则 The Golden Circle Law
- 消费者的隐藏需求 – 逆不了的市场趋势 Market Trend
- 定位 Positioning 的重要性 – 让你的品牌成为 No.1 的关键
- 揭开消费者追求有差异化定位的产品/服务的谜底
- 打造高价值品牌定位的3大条件
- 对你的品牌进行市场调查 Market Research 的重要性
- 了解市场调查的种类 Primary & Secondary Researches
- SWOT Analysis / PEST Analysis / Marketing 4Ps
- 定位图 The Positioning Mapping
- 消费群类别 Define Your Target Audience
Day 2: 打造强大品牌生命力的步驟
- 品牌真章 Brand Truth
- 品牌识别稜鏡 Brand Identity Prism
- 品牌架构 Brand Architecture
- 品牌故事 Brand Story
- 价值主张 Value Proposition
- 品牌原型 Brand Archetype / Personality
- 品牌周期 Brand Life Cycle
